Bespoke corporate games: strategic gamification

Arcane Experience in numbers:

Since 2015, Arcane has designed bespoke B2B game-based programmes for more than 1,000 companies, bringing together 240,000 participants around 130 original creations.

The themes we know best

Arcane Experience helps you tackle your team and HR challenges head on: building cohesion, boosting motivation and creating real connections. To nurture a genuine sense of belonging, we design bespoke games and playful, collective activities.

Where game design meets business objectives

Every game we create turns a complex strategic objective into a tangible, immersive experience. We go beyond pure entertainment to build learning journeys and game-based training perfectly aligned with your challenges.

To serve your brand image, our teams combine a wide range of game mechanics (co-operative play, strategy games, deduction, handling playing cards or board games). This design work shapes a gameplay experience that stimulates players and delivers real operational impact.

Learning that sticks through emotion
We draw on neuroscience to boost retention through active experimentation (“You don’t learn by listening, you learn by doing”).

A safe sandbox
A playful setting lets you simulate change, give people the right to fail and lift organisational resistance.

Every profile included
The rules ensure every participant is valued within the group.

Trusted by

Your strategic challenges, turned into game experiences

Every project is built around your business challenge, so the scenario and your operational objectives line up perfectly.

We also build simulators and story-driven experiences to tackle your digital transformation and innovation challenges (you’ll also find our ready-to-play formats under AI team building).

Your business challenge	Recommended bespoke approach	Case study / references
Team building & cohesion	Bespoke immersive challenge to spark co-operation and energise teams	Audemars Piguet sales force incentive
Awareness-raising & CSR	Roaming escape room and solidarity challenges to bring your commitments to life	Red Cross solidarity escape room
Onboarding & company culture	Immersive investigation to pass on your story and key reflexes from day one	CHU de Limoges onboarding journey
Cybersecurity & crisis management	Immersive simulation under pressure to test how fast crisis committees react	Cyber crisis simulation
Change management	Large-scale storytelling to drive adoption of a multi-year strategic plan	EDF strategic staged productions
Transformation & innovation	Foresight workshops and a game board to open up discussion and align the vision	Moët Hennessy innovation serious game
Workplace safety & Safety Week	On-site learning trails and construction escape rooms to embed QHSE reflexes	Eurovia site safety serious game
Training & upskilling	Hands-on role plays and serious games to embed day-to-day professional reflexes	Algeco sales serious game
Gamification & employer brand	Programmes that attract talent, engage customers and retain employees	Saint-Gobain customer experience
Heritage, culture & media	Scripted trails and investigation games that showcase a venue, a museum or a piece of history	Gamified visitor trail at MAH Geneva
External communications & events	Event formats and immersive set design for product launches	Moroccanoil immersive product launch

Plan my company offsite

Pricing guide: what budget for a bespoke game?

The budget for a bespoke game depends on the format, the engineering involved and the level of immersion and theatrical staging you want. Here are indicative figures to help you frame your project:

Bespoke game format	Indicative budget range	Best suited to
Game show / sketches & quiz	From €6,000	Conventions, plenaries, large-group sessions
Playful workshop	From €10,000	Co-creation workshops, problem solving
Investigation game / treasure hunt	From €15,000	Onboarding, site discovery, cohesion
Bespoke board game	From €15,000	Awareness-raising, tool rollouts, training
Strategic simulation game	From €20,000	Crisis management, foresight, executive committees
Bespoke escape room	From €20,000	Full immersion, landmark company event

For immediate event needs or tighter budgets, take a look at our ready-to-play games.

Our co-design method and ROI tracking

The game design process follows a rigorous methodology led by a dedicated project manager , for a smooth rollout with no extra mental load for your teams.

01

Game diagnostic meeting

An initial conversation to analyse your challenges, assess feasibility and set budget milestones.

02

Scoping & recommendation

We formalise the concept and draft a detailed quote based on your brief.

03

Co-design & prototyping

Our game designers write the scenarios, build the prototypes and fine-tune the gameplay balance.

04

Production & rehearsals

We produce the physical materials and rehearse with our professional actors and facilitators.

05

Delivery & impact report

We run interactive sessions on the day and measure the key indicators (retention, buy-in).

To find out more about how we design our games, explore our bespoke design method.

Bespoke game creation: your questions answered

How long does it take to create a bespoke game?

Design usually takes 3 to 4 months between brief sign-off and the day of the event. Faster timelines can be explored during the initial diagnostic, depending on the format.