Your challenges
Raising awareness among employees or wider audiences — around sustainability, (cyber)security policy or disability — is never easy for a company. The right balance is hard to strike: you need to inform and spark genuine engagement, without making people feel guilty or sounding preachy. And a good awareness campaign should do more than inform: it should motivate people to act and change things. So which tool can raise awareness and drive all those behaviours at once? Let’s look at play as a way to raise awareness.
An awareness game moves every employee into a different situation, a world far removed from their daily routine. That apparent distance lets us explore all kinds of scenarios without them being pinned to real cases that could trigger defensive reactions. And there are plenty of other reasons why play works so well to raise awareness of environmental issues, corporate social responsibility, disability or safety.
Playing is in our nature. Just watch children: they learn tirelessly through play. As we grow up, we tend to separate fun from serious matters. Yet play remains an excellent way to learn — which is exactly why it’s increasingly the tool of choice for awareness campaigns. By tapping into that natural appetite, you remove the resistance a topic can provoke and replace it with immediate enthusiasm across the group.
Play also creates a horizontal approach to sharing a message. It isn’t one person passing knowledge on to others: the audience takes an active part in uncovering those messages. Making people actors rather than spectators also improves how well they remember the content. The debrief at the end of the game brings everyone’s knowledge and interpretations back to the table and opens up new perspectives for the group as a whole.
When we design a game at Arcane, we deliberately vary the formats to work different kinds of intelligence (logic, orientation, visualisation and more) as well as the senses (sight, touch and others). This approach gives every participant a moment to shine, a point where their own skills move the group forward. Recognising individuals and the collective alike lifts engagement in the game — and therefore in the awareness campaign.
The budget for an awareness campaign from our catalogue depends on several factors: the activity you choose, the number of participants and the venue. As a rule, expect between €47 and €85 per employee for a ready-to-play service.
Would you like a customised or bespoke game to bring your company’s awareness topics to life? Arcane reviews your content, challenges it and designs your awareness game end to end. Our coaches will recommend the game format best suited to your constraints.
A bespoke game costs more than a ready-to-play one, but it pays for itself quickly if you build in replayability (running the game again with different teams and audiences). Taking all these criteria into account, we’ve designed games ranging from €10,000 to €100,000.
Planning an awareness campaign built around play? Arcane Experience’s expertise creates real group energy and helps every employee take your message on board. Our playful sessions bring every team member together around a shared project and strengthen cohesion.
Our coaches gather the needs of your teams and propose the format, storyline and budget that fit. Together we define the context of your awareness campaign, your objectives and how much participants already know. We then send you the options best suited to your challenge and to bringing your teams together.
Build your team cohesion activities around awareness-raising with Arcane. We’re always delighted to share our know-how and help you reach your objectives through teamwork. Our shared project? Encouraging mutual support and creating group energy through playful awareness sessions.
Arcane Experience offers a wide range of awareness activities, indoors and outdoors, to unite your employees around your challenges. Our playful activities travel: we run our sessions across France and abroad, coordinating with your chosen venue.
We developed an investigation game with our partner Réseau Hto explore how the human brain works and the cognitive biases that come with it. These mental shortcuts are often behind prejudices about situations or people; they’re also what typically drives discriminatory behaviour (disability, racism, sexism and more).
Arcane Experience is an accredited facilitator for the Climate Fresk. This serious game covers the fundamentals of understanding climate change in a three-hour workshop. It puts IPCC findings into perspective and opens up the everyday solutions we can put in place to reduce our environmental impact.
We designed an escape room dedicated to preventing workplace risks. Prevention is often seen as a dull subject by participants. Play wins them over by transposing their working context into another world. Read our success story here !
For one of our clients, Arcane created a large-scale murder mystery to raise stakeholder awareness of cybersecurity. In a spirit of friendly competition, teams faced a staged hacker attack and discovered, all along the game trail, the solutions available to strengthen their cybersecurity and counter the attack. Find out more here.
Arcane created a dreamlike adventure, “Biotopia: the Wild Adventure”, staging endangered species through an exhibition explored in augmented reality. Players solve a series of puzzles to uncover the hidden artworks. Our facilitators immerse participants in an adventure halfway between immersive theatre and a giant escape room.
The creative workshop “The Heroes’ Photo Story” casts participants as everyday superheroes committed to protecting the environment. After a class led by a professional photographer, they’re guided through the creation of their own photo story illustrating their commitment to the environment, at work and beyond.
We always provide a satisfaction survey so you can capture your teams’ feedback. Depending on your needs, we can also build in more specific measures, such as recall rates before and after the event or changes in employee engagement.
Many companies have already turned to Arcane’s coaching to create games for their events. From team cohesion to training, from corporate social responsibility awareness to learning, the challenges are always varied. So are the themes, as Arcane’s games have covered:
See how Moët Hennessy brought its RDI research programmes to life for 120 employees with a flash-format serious game on innovation.
See how UFC-Que Choisir celebrated its 70th anniversary with a bespoke game for 150 employees. Designed and hosted by Arcane.
See how Moroccanoil and Matahari launched a new product with a VIP treasure hunt for 10 influencers at the Musée d'Orsay.
Arcane transforme vos enjeux de management intergénérationnel en serious game immersif. Comédiens et jeu de plateau pour bâtir une culture managériale commune.
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