Challenges

Gamification in company culture: the engagement multiplier

Gamification means bringing game mechanics into contexts such as training and sales. It makes any process far more appealing for every employee. Interaction between participants comes naturally. People feel more motivated and engage more deeply with the project. The employee experience sits right at the centre. Add rewards, and gamification becomes one of the most effective motivation levers you have. Within your company, you can apply the concept to very concrete situations. Clients and employees alike become more willing to take part and to carry out actions that create real value for the business.

Let's talk about your gamification project

The principles of gamification at work

Gamification is a new approach, and a remarkably effective one when it comes to involving employees in your company’s evolution. It opens up conversation in the workplace and builds team spirit. It answers a wide range of business challenges: customer satisfaction, workplace wellbeing, employer brand and more. The method relies on the playful side of the process to maximise participant engagement. Employees who feel supported and satisfied are more productive, and they spark engagement in others.

Improve internal communication and lift the mood at work

Gamification means introducing game mechanics into the professional world. Learning or communicating through play undeniably improves how well participants understand your message. Beyond the entertainment, it makes the whole project more appealing, because the listener becomes an active player. People are more willing to take part, so they pay far closer attention to the messages. A firm favourite with HR directors, and one of the key levers for employee fulfilment, gamification keeps disengagement at bay.

Build cohesion by putting people first

Whether you’re training your teams or building customer loyalty, gamification is grounded in user experience. Game scenarios are designed around real people. That’s how a company can genuinely deliver a more entertaining, higher-quality experience and create true engagement, at work or across the customer journey. With gamification, you show both your employees and your clients that they matter. They become more involved, more motivated to contribute and to add value to the business.

Boost employee engagement through shared activities

Through the challenges built into the games, gamification significantly increases the sense of enjoyment felt by engaged employees. Participants invest more in their teams as a result. Performance and productivity rise sharply too. The more people intend to engage, the more they commit. And that can only benefit company performance. Gamification is therefore a particularly useful lever for the HR function.

Using gamification in your company

An innovative method with growing popularity, gamification now sits at the heart of modern companies. It works beautifully across many fields, from HR and management needs to corporate events. And it’s highly effective at driving behaviour change across your teams.

Energise your training to raise team performance

Gamification makes learning easier within your company. It raises participant engagement by placing people at the very centre of the training. Once all your employees and ambassadors are engaged, key messages land far more easily. Gamification captures full attention, and people want to keep going without watching the clock. Employee engagement feeds directly into your brand image. Gamification is an engagement lever that drives employee performance.

Make your messages stick and strengthen cohesion

For digital transformation, loyalty, workplace wellbeing or change management, gamification proves highly effective. The playful nature of the games motivates people and boosts everyone’s sense of belonging. Greater employee engagement makes integration smoother. Newcomers and long-standing employees play side by side with your company messages woven into the game, learning from one another. That’s team cohesion already under way.

Gamification with Arcane Experience

Building group cohesion within a dynamic team has never been easier. To build a high-performing team, bring gamification into your teamwork.

Budget

Arcane’s experience guarantees bespoke games that answer every gamification need you have: absenteeism, customer relations, CSR, engagement rates and more. You can also count on their replayability to see a return on your investment quickly. Since we started, we’ve designed games ranging from €10,000 to €100,000, depending on the scale our clients ask for.

Setting it up

Our team brings deep experience in corporate events. We handle the creation of your game end to end, working closely with your teams to absorb your world, your values and your messages, so the result genuinely reflects who you are and answers your needs. That’s how every participant gets an experience unlike any other.

Drive change with Arcane

How does gamification work with Arcane Experience?

Got an awareness-raising, training or sales project you’d like to run with all the benefits of gamification? Our project managers are here for you. We offer tailored support throughout the design and delivery of your gamification project. Arcane’s expertise translates into warm, playful sessions for managers and employees alike. Our team knows how to draw out engagement and contribution from everyone in the workplace.

jeux événementiels — Your needs, our advice

Our designers are on hand to listen to everything you need. They’ll then propose the best game format and scenario for your needs and your budget. Setting up the gamification process begins with an analysis of the context, the objectives, and the needs and motivations of the participants.

Game Master — Logistics fully taken care of
Happy with the quote we sent? Then the creative work can begin. Our project managers step in to take full charge of delivering the project. The Arcane team handles the complete organisation of your gamified event. Our aim? Working together towards a shared goal, so everything is ready on the day.

jeu digital à distance — Ready-to-play facilitation
At Arcane Experience, we make sure the gamification process succeeds, whatever the project. With a team of several experts, we adapt each session to the participants and to your company values. Arcane takes full responsibility for making the event run smoothly.

What our clients say

Elise A.

Our 150 employees were delighted by the experience and had a genuinely fun time!

Morgan S.

In March 2020, our teams all found themselves working from home and we quickly sensed a weariness setting in with that daily distance. We asked Arcane for an adventure that would give our people a treat and rebuild connections, all remotely! We played “Crime et l'Écrivain” online and I have to say the feedback was very positive!

Stéphane R.

We played the War Game with my team. I have to say I was blown away by how well this game reveals people's skills! As a manager, I got to (re)discover my team from a completely new angle.

Anne-Catherine P.

In an exceptional setting, the Parador de Sigüenza near Madrid, Arcane took us into a game highlighting the importance of security and how HP business PCs protect their users: a unique and hugely successful experience. Thank you to the Arcane team!

Our success stories

Many companies have already called on Arcane’s expertise in designing games for corporate events. From team cohesion to training, from CSR awareness-raising to skills development, the challenges are always varied. So are the themes, since Arcane games have covered:

Gamification in company culture: the engagement multiplier

The principles of gamification at work