UFC Que Choisir
The background and challenges behind this corporate event
To mark its 70th anniversary, the UFC-Que Choisir association wanted to bring together 150 employees for a truly memorable occasion. The aim went well beyond a festive celebration: the idea was to unite teams around the organisation’s founding principles, nurture team spirit and strengthen cohesion by passing on the legacy of the brand’s landmark campaigns.
Unite the teams
Bring 150 employees together around an original team building activity.
Embody the brand
Showcase its mission to inform and defend consumers on the ground.
Create a standout moment
Celebrate 70 years of advocacy through a hands-on event experience.
The bespoke programme designed by our event agency
To meet this brief, our agency developed a bespoke corporate game after 4 months of co-creation with the UFC-Que Choisir teams. Led by our facilitators and professional actors, this large-scale murder mystery titled Data Quest plunged participants into a gripping storyline.
A purposeful storyline built around puzzles
An immersive plot in which the 150 employees have to solve puzzles and cross-check real evidence to expose a greenwashing company.
The QuelProduit? app, built into the game
An interactive twist bringing UFC’s official app into the gameplay. Our game designers created a scannable fake product revealing key clues.
Impact and feedback
This corporate experience marked a milestone in the association’s history, combining group cohesion with genuine pride in belonging.
Frequently asked questions about bespoke projects like this one
Can this murder mystery format work for another corporate event?
Absolutely. A bespoke immersive investigation fits every key moment: a company party, an annual offsite, CSR awareness-raising or a product launch. The storyline and puzzles are rewritten from scratch to match your business objectives.
What role do the actors play during an evening event or offsite?
Our professional actors and facilitators bring the plot’s key characters to life for complete immersion. They guide employees, set the pace of the adventure and keep the group’s energy up, from briefing to final debrief.
Take your corporate events further
👉 Create a dedicated experience: explore our bespoke corporate games.
👉 Train and raise awareness through play: browse our full range of corporate serious games.
👉 Organise a memorable gathering: see our sessions for corporate team building.
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