Naval Group
The background and challenges of this foresight workshop
To prepare its strategic thinking for the next 15 and 30 years, Naval Group needed to bring together a typically reserved group of experts, from senior French Navy officers to defence procurement leaders.
Breaking through institutional reserve
Removing hierarchical barriers to open up the conversation and get people talking.
Tackling complex issues
Modelling naval cooperative engagement through an immersive, compelling scenario.
Setting up the foresight session
Immersing decision-makers in 40 minutes to kick-start their strategic thinking.
The bespoke programme designed by our agency
To align senior decision-makers ahead of a foresight working session, we proved the power of a bespoke serious game.
Storytelling and game design in the service of cooperative engagement
We designed a cooperative simulation built around 4 interactive workshops. Each board put participants up against timed decision-making challenges, revealing the fundamentals of teamwork. This approach shows just how effective a bespoke serious game can be in aligning decision-makers on complex challenges.
A fine balance between operational realism and game design
To win over demanding decision-makers, our designers wove military language into the heart of the narrative. This scripted immersion got people talking while providing a highly structured framework for discussion, matching the standard set by our ready-to-play games regularly delivered for major accounts.
Impact and feedback
The experience created immediate trust in the room, paving the way for a successful strategic foresight session.
FAQs on gamifying innovation workshops
Why run a serious game before a strategic foresight workshop?
Opening a seminar with a game breaks away from the usual hierarchy. By dropping participants into a hands-on simulation, gamification fuels collective intelligence, gets people talking sooner and primes them to build a forward-looking vision.
How do you adapt a bespoke game for experts and senior leaders?
It comes down to original game design that showcases each person’s skills without ever talking down to them. By building in highly realistic business challenges, the serious game gives the whole approach credibility and secures strong buy-in from every decision-maker in the workshops.
Go further on gamification and innovation
👉 Design a strategic programme: request a study for a bespoke serious game.
👉 Explore our immersive formats: browse all of our ready-to-play games.
👉 Dive into game design: discover our learning solutions built around the serious game.
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