Promoting gender equality at work through gamification

Despite the progress made, l’gender equality in the workplace remains a major challenge to tackle. Inequalities persist, whether in pay, access to senior roles or subtle forms of discrimination at work. Against this backdrop, gamification is emerging as an innovative approach to raise awareness and train teams on these crucial gender equality issues, in a fun, engaging way. How? We explain it all in this article.

Gender equality at work: a major challenge for companies

Promoting gender equality andinclusion in the workplace is no longer just an ethical question, it’s also an economic imperative. While many measures and actions have been taken in recent years, inequalities between men and women persist in various forms. Between unjustified pay gaps, the difficulties women face in reaching senior positions, harassment and subtle discrimination, there’s still a long way to go.

Uniting teams around a shared vision

In 2022, l’the average pay gap between men and women in France stood at 14,9% for the same working hours in the workplace. What’s more, this figure can vary considerably depending on the sector, the job, the employer, the company’s situation and levels of responsibility. In some companies, the gap between men and women reaches alarming levels, reflecting deep disparities in equality and inclusion.

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Games that promote gender equality

Arcane Experience offers two innovative game-based solutions to raise team awareness of gender equality at work: the “Quizmaster Show – Gender Equality Edition” and “Mindset QVCT”. These corporate games were designed specifically to address inequality in an engaging, memorable way.

Quiz Master Show – Gender Equality Edition

The “Quiz Master Show – Gender Equality Edition” is an outrageously fun interactive quiz that plunges participants into a full-on TV show atmosphere. Split into teams, they answer a range of questions on gender equality at work, covering pay gaps, rights and leave, the glass ceiling and gender stereotypes. Questions include: sexist or not sexist ? 🤔

A charismatic star host runs the show, interacting with the audience and creating a warm atmosphere that invites discussion. Teams of men and women compete with quick thinking to rack up points, while deepening their knowledge of the crucial issues surroundinginequality.

Beyond learning something new, this gender equality quiz also strengthens team cohesion and communication. Working together to find the right answers, participants build mutual understanding and learn to value diverse perspectives.

Mindset QVCT

Our second game, “Mindset QVCT”, takes a more immersive approach, presenting participants with realistic cases of discrimination orunequal treatment between men and women in a company. Split into teams, they analyse these practical cases and propose strategies and actions to build a workplace that’s genuinely fair and inclusive.

One of the key challenges explored is gender equality at work. Teams reflect on the obstacles women face and the stubborn stereotypes attached to gender roles in working life. They then design innovative solutions and an action plan to remove these barriers and deliver genuine equal opportunity.

Highly participative by design, “Mindset QVCT” helps men developempathy for the challenges their female colleagues face. This awareness is essential to drive a lasting shift in mindsets within the company and beyond.

Whether it’s the “Quiz Master Show – Gender Equality Edition” or “Mindset QVCT”, these games deliver a playful, memorable experience that embeds learning on gender equality for the long term. By combining entertainment and teaching, they make it possible to tackle inequality and discrimination with engagement and an open mind, sparking real awareness across the company. 🎮📚

Promoting gender equality with Arcane Experience

At Arcane Experience, we’re convinced that while the “Quiz Master Show – Gender Equality Edition” and “Mindset QVCT” are powerful game-based tools, promoting lasting gender equality in a company calls for a holistic approach. 🌐

Gender equality as a driver of growth

Beyond theclear injustice these inequalities represent for women, they can damage employee performance and company competitiveness. Numerous studies show that diversity and inclusion drive innovation, creativity and better decision-making. Mixed teams, where varied perspectives and experiences are valued, are better able to solve complex problems effectively. They also respond better to the expectations of a diverse customer base.

Promotinggender equality isn’t only a question ofethics and social responsibility, it’s also an economic imperative. Companies that overlook these inequalities risk missing out on a valuable talent pool and losing a significant competitive edge. Investing in gender equality is a smart move to secure the longevity and growth of growing organisations. 💼📈

Gamification as a tool to promote gender equality

Faced with the persistent challenges ofgender equality in companies and in working life more broadly, gamification can be an innovative and effective solution. The approach brings playful elements, such as games and reward mechanics, into non-game contexts like corporate training.

So what exactly is gamification in a company?

It’s a teaching method that turns learning into an interactive, engaging and enjoyable experience for companies. By tapping into employees’ intrinsic motivation, gamification improves knowledge retention and builds lasting awareness of the issues covered. Applied togender equality in the workplace, gamification offers many benefits:

Raising awareness of gender inequality

First, it allows sensitive, complex subjects such as gender inequality to be addressed indirectly and playfully, avoiding resistance and emotional barriers. Games create a safe, credible environment where participants can explore different perspectives and question their own biases without fear of being singled out.

Strengthening team cohesion

The interactive and collaborative nature of corporate games also strengthens team cohesion and encourages open dialogue between employer and employees, women and men alike. By working together to meet challenges and navigate shared situations, employees build mutual understanding and greater empathy for the experiences of colleagues of the opposite sex.

Making employee training easier

Finally, gamification is particularly effective at encouraging and embedding learning and good practicefor the long term. By making corporate training memorable and enjoyable, participants are far more likely to retain information and apply their new skills in their day-to-day role. 🧠🎯

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Bespoke support, end to end

Our philosophy rests on tailored support at every stage, for every company. It all starts with an in-depth analysis of the client’s context, challenges and specific objectives. We take the time to understand every constraint and opportunity, so we can define the best delivery strategy and take the right actions.

We then assemble a dedicated multidisciplinary team, bringing together experts, game designers, developers, directors, graphic designers, professional actors and HR specialists. Every profile is carefully selected to match the needs identified within your company. 🤝👨‍💼👩‍💼

Building playful experiences into a complete programme

With our expertise in bespoke game design, we create playful experiences to slot into your gender equality awareness and training programme. Each year, our games complement other formats such as e-learning modules, conferences, hands-on workshops and seminars.

Involving leadership so they embody the change

We also make a point of involving the employer and leadership directly in our projects. Our immersive scenarios let decision-makers become the first ambassadors of change. It’s their chance to demonstrate the values ofequality andinclusion to their teams in concrete terms.

Transforming key HR processes from the ground up

Through playful sessions, we guide companies in thoroughly reviewing their strategic HR processes (recruitment, talent assessment, pay, career management, and more). Every game is built hand in hand with you and your team to guarantee genuine equal opportunity for women and men at every level. This holistic approachfirmly embeds a fair, inclusive company culture.

Creating workplaces where diversity thrives

Our corporate games are designed to fosterempathy, communication, respect for rights and appreciation of differences between women and men. They help build a climate of respect, mutual listening and consideration, the essential foundations of genuinely inclusive workplaces where everyone can thrive. 🤝

Measuring and sustaining change within the company

Our experts also help you define the key indicators needed to track progress objectively on gender balance and on tackling inequality, discrimination and harassment. We measure progress regularly and adapt our solutions to make sure new practices ingender equality.