MOROCCANOIL WITH MATAHARI
The brief behind this brand event
To mark the launch of a new product, the brand Moroccanoil and event agency Matahari wanted to create an exceptional event experience for 10 beauty influencers. The aim of this communications strategy was to link the brand to a prestigious venue while creating a truly memorable highlight.
Elevate the product launch
Deliver an original, creative experience to capture the guests’ attention.
Choose an exceptional setting
Take over the Musée d’Orsay to showcase the brand through event communications.
Drive strong PR engagement
Bring content creators together around an immersive experience designed to make a lasting impression.
The bespoke experience designed by our agency
To make this operation a success, we worked closely with communications agency Matahari to design a bespoke game perfectly aligned with Moroccanoil’s brand objectives.
A team-based cultural investigation at the Musée d’Orsay
Guests were split into small teams to keep the flow through the galleries smooth. They explored the artworks through an interactive puzzle game, building team spirit and a touch of friendly competition along the way.
A scripted finale to reveal the product
Every stage completed brought the teams closer to the final twist. Solving the last mystery unlocked an exclusive box containing the new product — for great coverage and a memory that lasts.
Impact and feedback
This corporate event delighted guests by combining a VIP welcome, an original cultural discovery and polished set design. The influencers praised the originality of the concept for launching a product in such a prestigious setting.
Frequently asked questions about this type of event experience
Can this kind of game be staged in another exceptional venue?
Absolutely. Our event experiences adapt to any outstanding venue — museums, monuments, historic townhouses. The storyline is written from scratch to match the architecture of the place and showcase your product.
What is the event partner's role in co-creating the game?
The partner agency handles guest selection and overall logistics. As the designers, we create the storytelling and gameplay to deliver a seamless experience that leaves its mark.
Take your corporate event thinking further
👉 Design a one-of-a-kind event: explore the possibilities of a bespoke game.
👉 Run a trail on site: discover our formats for a cultural trail.
👉 Showcase your exceptional venues: find out how to bring heritage and culture to life through play.
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