Challenges

External communications: make your brand shine through play

In a saturated media landscape, capturing your audience’s attention is a real challenge. What if play became your best ally? Arcane Experience turns your external communications into interactive, memorable experiences — on an exhibition stand, at an event or for a product launch. See how gamification boosts engagement, embeds your messages and creates valuable word of mouth, with measurable impact.

Talk to us about your external communications project

Why bring play into your external communications?

With traditional channels saturated and competition global, a company’s outbound communications must innovate to reach its audience — on a trade show floor, through social media or in official announcements.

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Attract and hold attention

At a trade show, a conference or an outdoor event, a stand game creates a unique focal point. It naturally draws visitors, buyers, suppliers and partners, invites them to stop and talk, and significantly extends theirinteraction with your brand. This playful event activation sets you apart from competitors and turns a passive stand into an active, attractive destination. It also increases your chances of being contacted and of generating useful leads and connections for your sales teams.

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Bring your messages to life and make them stick

Play gives meaning and substance to your copy and announcements. By immersing your audiences in a story, you make technical concepts or product features easy to grasp. This playful approach, built into your outbound and internal strategy (with synergies across internal messaging, signage and newsletters), drives far better recall and embeds your values and results in the minds of your community.

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Which game formats suit your external communications?

Our agency designs a wide range ofbespoke playful experiences, tailored to your brand’s context and environment — stand displays, launch announcements, official releases or social media posts. Explore our flagship formats for external communications that truly connect, engage and stay with people.

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Stand games for trade shows

Choose a stand game — a compact escape room, , an interactive investigation or a branded quiz — to turn your space into a magnet for visitors. These short, high-impact activations attract qualified visitors and help your sales teams reach new leads. The format supports post-show follow-up (reports, contacts captured, connections and follow-up) and integrates with your internal tools (messaging, CRM, signage). It also creates direct, genuine conversations between your teams and prospects.

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Interactive activations at public events

For a public-facing campaign or a conference, go for immersive activations: a large-scale treasure hunt, a photo rally or playful olympics. These formats build community momentum around your brand, generate social media content and strengthen your public profile. Perfect for announcing a launch, supporting advertising campaigns or bringing a local and international community together.

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What measurable benefits can you expect?

Choosing gamification for your external communications delivers concrete, measurable returns — far beyond simple entertainment. Here’s the direct impact on your marketing performance and your customer relationships.

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Stronger engagement and better-qualified leads

Playful event activations attract a qualified audience and turn visitors into active participants. At a trade show or conference, a stand game extends interaction time by an average of 300%. A direct win for your sales and relationship teams.

 This immersion sparks direct conversations, lets you make contact and enrich your database (contacts sent to internal messaging, CRM, post-show reports) and makes sales follow-up easier. In short: more conversations, more qualified contacts and a tangible pipeline.

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Better recall of your messages and your brand

Playful communication (storytelling, challenge, sensory experience) turns copy and technical arguments into lived experience. Participants remember up to 90% of messages, against around 20% in a standard presentation. That recall strengthens brand memory weeks after the event and brings greater consistency between your official messaging and your more informal presence on social media or inadvertising displays..

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Why choose Arcane Experience?

At Arcane Experience, we don’t simply design games; we build bespoke narrative and interactive experiences, perfectly aligned with your strategic objectives and brand challenges. Our unique expertise combines creativity, event engineering and precise impact measurement.

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Your needs, our advice

Our coaches find out what your teams need and suggest the format, storyline and budget that suit you best. Together we define the context of your awareness-raising campaign, your objectives and how much participants already know. We then send you the options best suited to your challenge and to bringing your teams together.

Game Master

Full logistical support

Once the shared objective is agreed and the quote approved, our project managers handle everything. We coordinate with your managers and teams and with the venue, then take care of all the upstream organisation with suppliers and contributors, so everything is ready on the day.
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Ready-to-play facilitation

We handle transport, set-up and take-down of the game at your venue. Our facilitators are all professionals or professional actors, able both to play a role that draws participants into the atmosphere and to make sure the rules are followed. To explore the awareness-raising topic in depth, we bring in a specialist in the field.
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Post-event feedback

After every event, we always send you a satisfaction questionnaire so you can share your feedback: team support, team performance, awareness objectives met, productivity gains within the team, and more. Our clients have rated us 4.6/5 to date! We’re always listening, and always looking to improve our company offsites. We also send you photos taken during the event, so you can keep the experience alive with your teams long afterwards.

What our clients say

Elise A.

Our 150 employees loved the experience and had a genuinely fun time!

Morgan S.

In March 2020, our teams all found themselves working from home and we quickly sensed fatigue from that daily distance. We asked Arcane for an adventure that would give our people a treat and rebuild connections — all remotely! We played “Crime et l'Écrivain” online and I have to say the feedback was very positive!

Stéphane R.

We played the War Game with my team. I have to say I was blown away by how well this game reveals people's skills! As a manager, I got to (re)discover my team from a whole new angle.

Anne-Catherine P.

In an exceptional setting, the Parador de Sigüenza near Madrid, Arcane took us into a game highlighting the importance of security and how HP business PCs protect users; a unique and hugely successful experience! Thank you, Arcane team!

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Our success stories

Many companies have already called on Arcane’s expertise in designing event games. From team cohesion to training, CSR awareness-raising and skills development, the challenges are always different. So are the themes, since Arcane games have covered:

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